Attitude Toward Sharing the Information

What it measures

A three-item scale measuring a consumer's willingness and intention to share a specific piece of information with others across both recommendation and internet-based sharing channels. Items contain a blank for the type of information being shared.

Response format

7-point Likert

Scale items

• I think this _____ is worth sharing with others.
• I would consider recommending this _____ to others.
• I would consider sharing this _____ to my friends through internet.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

FILL-IN-THE-BLANK FORMAT: Blank should be replaced with the type of information or content being shared. Single alpha: α = .953 — Styvén, Mariani & Strandberg (2020; n = 213). VALIDITY: CFA provided evidence of convergent and discriminant validity.

Recommended companion scales

Citation

Styvén, Maria Ek, Marcello Mariani, and Christina Strandberg (2020). Online place branding: Do digital media skills matter? Journal of Business Research, 119, 540–550.

Keywords