Attitude Toward Sharing the Information

What it measures

A three-item scale measuring a consumer's willingness and intention to share a specific piece of information with others across both recommendation and internet-based sharing channels. Items contain a blank for the type of information being shared.

Representative items

• I think this _____ is worth sharing with others.
• I would consider recommending this _____ to others.

Citation

Styvén, Maria Ek, Marcello Mariani, and Christina Strandberg (2020). Online place branding: Do digital media skills matter? Journal of Business Research, 119, 540–550.