Certainty of the Purchase Decision

Name: Certainty of the Purchase Decision
Creator: Pizzutti, C., Gonçalves, R., & Ferreira, M.
Published: 2022
License: https://psychometricscales.com/methodology.html

Belief That a Good Choice Was Made When Purchasing a Product

3 items 2022 α 0.87 (Wave 1); 0.83 (Wave 2) Free Pizzutti, C., Gonçalves, R., & Ferreira, M.

What it measures

This scale measures how confident a consumer feels that they made the right choice and got a good deal on a recent purchase. Pizzutti, Gonçalves, and Ferreira (2022) used it across two waves of data collection examining information search after a purchase.

Scale items

I am confident that I made the “right” choice when I chose this product.
I am comfortable with the decision I made.
I felt that I got a “good deal” when I made this choice.

Citation

Pizzutti, Cristiane, Renata Gonçalves, and Maria Ferreira (2022), "Information Search Behavior at the Post-Purchase Stage of the Customer Journey," Journal of the Academy of Marketing Science, 50 (5), 981-1010.

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