Product Heaviness Desired

What it measures

How heavy would someone ideally like a product to be? Four paired items rate desired weight.

Response Format

9-point semantic differential

Representative items

• Extremely light / Extremely heavy
• Negligible / Significant
• Unsubstantial / Substantial
• Much less than average / Much more than average

Citation

Sharma, N., & Romero, M. (2020). Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences. Journal of Advertising, 49(2), 165-184.

Keywords