A four-item scale measuring a consumer's self-assessed ability to design a product. Items capture general creative design skill, domain-specific competence for a particular product type, the centrality of creativity to one's self-concept, and peer-attributed design capability. Designed for use in product customisation research, the scale assesses dispositional design confidence rather than performance on a specific design task, making it appropriate for predicting engagement with and enjoyment of co-creation activities.
Moreau, C. Page, Leff Bonney, and Kelly B. Herd (2011). It's the thought (and the effort) that counts: How customizing for others differs from customizing for oneself. Journal of Marketing, 75(5), 120–133.
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