A three-item scale measuring the degree to which an individual perceives themselves and is perceived by close others as a creative person, and the degree to which creative activities are personally meaningful. Items tap self-assessed creativity, the centrality of creative endeavours to one's lifestyle, and social recognition of one's creativity by friends. Developed to measure creative self-concept as a consumer trait relevant to new product concept evaluation, the scale was used alongside the companion Emergent Nature scale.
Likert (definitely false / definitely true)
Full scale items shown. Always cite the original source when using this scale in research.
Single reliability estimate: α = .94 (Study 1, n = 1,124) — Hoffman, Kopalle & Novak (2010). VALIDITY: Not formally reported for this scale; it was used in the process of validating the companion Emergent Nature scale (EMRN), providing some nomological validity evidence for that instrument. Developed through one or more pretests; further details not published. Companion scale: Emergent Nature (EMRN) — the two were designed for joint use in identifying consumers with the capacity to generate novel product concepts.
Hoffman, Donna L., Praveen K. Kopalle, and Thomas P. Novak (2010). The 'right' consumers for better concepts: Identifying consumers high in emergent nature to develop new product concepts. Journal of Marketing Research, 47(5), 854–865.
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