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Task-Specific Cognitive Flexibility

TSCFAwareness of alternatives, willingness to adapt, and confidence in one's ability to behave effectively within a specific task context
12 items 2019 α .82–.93 (varied by experiment) Free Herd, K. B., & Mehta, R.

What it measures

Twelve items assess three components of cognitive flexibility — awareness of available options, willingness to behave flexibly, and perceived self-efficacy — as they applied to a specific task a participant recently engaged in. Herd and Mehta (2019) modified the trait-based cognitive flexibility scale by Martin and Rubin (1995), rephrasing items to focus on a recalled task rather than general tendencies. The scale was used in Experiments 3, 4, and 5.

Citation

Herd, K. B., & Mehta, R. (2019). Head versus heart: The effect of objective versus feelings-based mental imagery on new product creativity. Journal of Consumer Research, 46(1), 36–52.

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