Three items measuring how readily a person can mentally visualize a specific object, scene, or action that they have been instructed to imagine. Lee et al. (2017) used the scale in Experiment 2C (n=99) to assess visualization fluency following a construal-level imagery task in which participants pictured a particular scenario. Factor analysis confirmed that the three items loaded on a single factor distinct from other visualization-related items, supporting unidimensionality. The blank in each item should be replaced with the object or scene being visualized.
Lee, H., Fujita, K., Deng, X., & Unnava, H.R. (2017). The role of temporal distance on the color of future-directed imagery: A construal-level perspective. Journal of Consumer Research, 43(5), 707–725.
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