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Indexicality (Hypothetical Contact)

IDXHYPFelt sense that a fictional or historical character could have been physically near an object
3 items 2004 α .91 Free Grayson, K., & Martinec, R.

What it measures

Three items measure the extent to which a person imagines a spatio-temporal connection between an object and a fictional or historical character who could plausibly have been near it.

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

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