Iconicity with Fiction

What it measures

Three items assess the extent to which something in the real world matches how people imagined it would look based on its fictional depiction in stories or films.

Response format

Response format not stated; likely 7-point

Scale items

• Stories or films about __________ depict this sort of thing.
• This sort of thing is depicted in stories or films about __________.
• How likely is it that a story or film about __________ depicts something like this?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Grayson and Martinec (2004); developed through multiple purification stages. Alpha .90. Companion indexicality and iconicity scales from the same article are also in this database. Blanks should be replaced with the fictional character or setting.

Recommended companion scales

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

Keywords