PSYCHOMETRICSCALES.COM

Iconicity with Fiction

ICONFICPerceived degree to which something resembles how it is depicted in fictional narratives
3 items 2004 α .90 Free Grayson, K., & Martinec, R.

What it measures

Three items assess the extent to which something in the real world matches how people imagined it would look based on its fictional depiction in stories or films.

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales