Indexicality with Era

What it measures

Three items measure the degree to which a person believes an object was created during a specified historical era, contributing to perceptions of its authenticity.

Response format

Response format not stated; likely 7-point

Scale items

• It was made or built in the __________.
• This is old enough to be from __________.
• How much do you believe this was made or built during the __________?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Grayson and Martinec (2004). Alpha .93. Blanks should be replaced with the historical period or era.

Recommended companion scales

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

Keywords