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Iconicity with History

ICONHISPerceived historical accuracy and authenticity of an object or place
3 items 2004 α .87 Free Grayson, K., & Martinec, R.

What it measures

Three items assess the degree to which a person believes an object or display is historically accurate and consistent with documented historical records.

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

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