Iconicity with History

What it measures

Three items assess the degree to which a person believes an object or display is historically accurate and consistent with documented historical records.

Response format

Response format not stated; likely 7-point

Scale items

• Historical documents about __________ describe this sort of thing.
• Historians agree that this sort of thing existed in __________.
• How likely is it that historical documents about __________ mention something like this? [item may be truncated]

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Grayson and Martinec (2004). Alpha .87. Item 3 appears truncated—verify full wording against original article. Blanks should be replaced with the historical period or context.

Recommended companion scales

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

Keywords