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Indexicality (Actual Contact)

IDXACTBelief that a specific person was physically present with or touched an object
3 items 2004 α .96 Free Grayson, K., & Martinec, R.

What it measures

Three items measure the degree to which a person believes a specified individual actually made physical contact with or was spatially proximate to a given object.

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

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