Indexicality (Actual Contact)

What it measures

Three items measure the degree to which a person believes a specified individual actually made physical contact with or was spatially proximate to a given object.

Response format

Response format not stated; likely 7-point

Scale items

• __________ touched this or was physically near it.
• This was touched by __________, or he was physically near it.
• How much do you believe that __________ actually touched this or was physically near it? [item may be truncated]

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Grayson and Martinec (2004). Alpha .96. Item 3 appears truncated—verify full wording against original article. Blanks should be replaced with the person's name.

Recommended companion scales

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

Keywords