Indexicality (Telepresence)

What it measures

Three items assess the degree to which a person feels transported to another time or place—or feels connected to a historical period or person—through an object they are observing.

Response format

Response format not stated; likely 7-point

Scale items

• When I looked at it, I felt a connection with __________.
• It helped to transport me to __________.
• How much of a connection with __________ did this make you feel?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Grayson and Martinec (2004). Alpha .93. Blanks should be replaced with the historical period or person/place of reference.

Recommended companion scales

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

Keywords