Iconicity with Old Things

What it measures

Three items assess the degree to which a person perceives an object as looking old and having the appearance of something made a long time ago.

Response format

Response format not stated; likely 7-point

Scale items

• It looked very old.
• It looked as if it was made a long time ago.
• How old did it look to you?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Grayson and Martinec (2004). Alpha .93. Used to assess perceived age and authenticity of museum objects.

Recommended companion scales

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

Keywords