PSYCHOMETRICSCALES.COM

Iconicity with Old Things

ICONOLDPerceived oldness and aged appearance of an object
3 items 2004 α .93 Free Grayson, K., & Martinec, R.

What it measures

Three items assess the degree to which a person perceives an object as looking old and having the appearance of something made a long time ago.

Citation

Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales