Interest in the Performer

What it measures

Having seen a particular performer at least once before, this scale measures how much a person wants to see that performer again. Rifkin, Du, and Cutright (2023) used it in Study 2 with data from 393 participants recruited from Prolific Academic. The source of the scale was not stated and is assumed to have been created by the authors.

Response format

7-point Likert

Scale items

• How interested are you in seeing another performance from ___?
• How eager are you to watch additional YouTube videos of ___?
• How much would you want to see other content from ___?
• How much do you like ___?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .93 (Rifkin, Du, and Cutright 2023, p. 604); validity was not discussed. The authors referred to the construct as "interest in the celebrity," but since none of the items specifically state that the person is well known, the scale could be used with performers who have not yet achieved celebrity status. A companion scale from the same research program, Interest in Watching the Performance, is also in the database.

Citation

Rifkin, Jacqueline R., Katherine M. Du, and Keisha M. Cutright (2023), "The Preference for Spontaneity in Entertainment," Journal of Consumer Research, 50 (3), 597-616.

Keywords