This scale measures how sincere, genuine, and true-to-self a person is perceived to be. Rifkin, Du, and Cutright (2023) used it across several studies on entertainment performers to test whether audiences prefer spontaneity over rehearsed authenticity. Note: this is a distinct measure from the differently authored "Authenticity of the Person" scale already in this database (ID 2100).
7-point scale (not at all (1) to a great deal (7))
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was consistently high across studies, ranging from α = .94 to .96 (Rifkin, Du, and Cutright 2023, pp. 604, 607, 609; Web Appendix pp. 19, 24). An exploratory factor analysis in Study 2 supported unidimensionality, and later post-tests supported the scale's distinctness from a separate measure of perceived spontaneity. Three of the four items drew keywords from existing measures of emotional signal value (Barasch et al. 2014) and performer repetition authenticity (Gershon and Smith 2020). The blank should be filled with the name of the person being assessed.
Rifkin, Jacqueline R., Katherine M. Du, and Keisha M. Cutright (2023), "The Preference for Spontaneity in Entertainment," Journal of Consumer Research, 50 (3), 597-616.
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