Authenticity of the Person

What it measures

A four-item scale measuring the degree to which a consumer perceives a target person as authentic — true to themselves, guided by their convictions, and resistant to external social pressure. Three items positively keyed; one reverse-scored. Blanks for target person name.

Representative items

• I believe _____ is true to her/himself in most situations.
• I believe _____ is being true to who she/he really is.

Citation

Smith, Rosanna K., Michelle R. VanDellen, and Ari Ton (2021). Authenticity appeals in consumer contexts. Journal of Consumer Research, 48(1), 100–119.