Interest in Watching the Performance

What it measures

This scale measures how much a person believes a particular entertainment performance would be interesting and desirable to see. Rifkin, Du, and Cutright (2023) used it in Studies 4 and 5, as well as a supplementary study reported in Web Appendix J. The source of the scale was not stated and is assumed to have been created by the authors.

Response format

7-point Likert

Scale items

• How interested are you in seeing this performance?
• How interesting do you think the performance would be?
• If you were looking to watch something entertaining, how much would you want to watch this performance?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas were .94 (Studies 4 and 5) and .95 (supplemental study) (Rifkin, Du, and Cutright 2023, pp. 607, 609; Web Appendix J); validity was not discussed. A companion scale from the same research program, Interest in the Performer, is also in the database.

Citation

Rifkin, Jacqueline R., Katherine M. Du, and Keisha M. Cutright (2023), "The Preference for Spontaneity in Entertainment," Journal of Consumer Research, 50 (3), 597-616.

Keywords