Identification with the Task

What it measures

This scale measures the degree of pride and enjoyment a person takes in performing a particular task, worded so that a task name can be inserted into the blanks. Smith et al. (2023) used it in Study 5 with data gathered from 275 men recruited from CloudResearch. For the scale to make sense, the task should be something that could be considered a hobby by some people (e.g., lawn care, car maintenance). The key phrases in items 1 to 3 were drawn from a scale by Leung, Paolacci, and Puntoni (2018).

Response format

7-point Likert (agreement)

Scale items

• I identify myself as someone who takes pride in their ___.
• Having a well-kept ___ is important to me.
• Maintaining a well-kept ___ is one of my favorite hobbies.
• I enjoy ___.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .90 (Smith et al. 2023, p. 544); validity was not discussed. Key phrases in items 1-3 were drawn from a scale by Leung, Paolacci, and Puntoni (2018), a motivated adaptation rather than verbatim reuse. Directions: "How much do you agree with the following statements about yourself." A companion identity scale from the same study, worded for technology specifically, is also in the database (see Identification with Technology).

Citation

Smith, Leah Warfield, Randall Lee Rose, Alex R. Zablah, Heath McCullough, and Mohammad "Mike" Saljoughian (2023), "Examining Post-Purchase Consumer Responses to Product Automation," Journal of the Academy of Marketing Science, 51 (3), 530-550.

Keywords