Exploratory Consumption (Healthy Snack)

What it measures

This scale measures a person's desire to find and consume a healthy snack they have not had previously. Kovacheva, Nikolova, and Lamberton (2022), who referred to the construct as desire for exploration, used it in Study 2 with a final sample of 181 MTurk participants.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I want to try a healthy snack I haven't had before.
• I am open to trying out a different healthy snack.
• I want to discover a new healthy snack that might appeal to me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The alpha was .92 (Kovacheva, Nikolova, and Lamberton 2022, p. 674). Support was found for discriminant validity with respect to several other scales used in the study (p. 674; Web Appendix, p. 9). The source of the scale was not stated and may have been created by the lead author in her dissertation research. The items appear usable for other foods or beverages, e.g., "I want to try a beer I haven't had before."

Citation

Kovacheva, Aleksandra, Hristina Nikolova, and Cait Lamberton (2022), "Will He Buy a Surprise? Gender Differences in the Purchase of Surprise Offerings," Journal of Retailing, 98 (4), 667-684.

Keywords