Engagement (Hedonic)

What it measures

This scale measures the degree to which a person feels psychologically immersed and 'in the moment' during a pleasurable experience. Oh and Pham (2022) used it in Study 2 with 188 U.S. participants recalling a recent fun experience, developing the items from depth interviews conducted in an earlier study.

Response format

5-point scale (1=not at all, 5=very much so)

Scale items

• The situation felt engaging.
• I was absorbed in the experience.
• I really felt “in the moment.”

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The scale's alpha was .86 (Oh and Pham 2022, p. 70). Validity was not separately discussed per se, though an EFA helped purify this and related scales, and a subsequent SEM showed good model fit (Oh 2021). A differently worded version of engagement, sharing some key words, was also used in Study 3 (p. 60).

Citation

Oh, Travis Tae and Michel Tuan Pham (2022), "A Liberating-Engagement Theory of Consumer Fun," Journal of Consumer Research, 49 (1), 46–73.

Keywords