Aesthetic Characteristic of the Food (Texture)

What it measures

A three-item scale measuring the perceived uniformity of a food item's surface texture — whether it feels and appears even and consistent or irregular and varied. One item is reverse-scored. Structurally parallel to the companion colour and shape scales, differing only in its focus on tactile-visual texture properties. The scale captures a sensory dimension of food aesthetics that is particularly relevant for unprocessed and natural food products where texture variation is a visible quality cue.

Representative items

• The texture of the food is uniform.
• The texture of the food is consistent.

Citation

Suher, Jacob, Courtney Szocs, and Koert van Ittersum (2021). When imperfect is preferred: The differential effect of aesthetic imperfections on choice of processed and unprocessed foods. Journal of the Academy of Marketing Science, 49(5), 903–924.