Food Taste Evaluation Scale

What it measures

Four semantic differential adjective pairs measure how children evaluate the taste and overall appeal of a specific food. Items cover global valence (bad/good), liking (dislike/like), sensory taste quality (not tasty/tasty), and enjoyment (not enjoyable/enjoyable). The scale was developed for use with children and uses a shortened four-point response format to accommodate younger respondents.

Representative items

• Study 1: n = 190 Australian children (fruit evaluation)
• Study 2: n = 300 Australian children (lollipop evaluation)

Citation

Wyllie, J., Baxter, S., & Kulczynski, A. (2015). Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions. Journal of Advertising, 44(2), 140-150.