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Anticipated Food Consumption Affect

AFCAExpected pleasure and enjoyment from eating a specified food assortment
7 items 2004 α .92 Free Kahn, B. E., & Wansink, B.

What it measures

Seven items measure the degree of anticipated pleasure, happiness, fun, and satisfaction one expects to experience when selecting and eating from a food assortment.

Citation

Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.

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