Anticipated Food Consumption Affect

What it measures

Seven items measure the degree of anticipated pleasure, happiness, fun, and satisfaction one expects to experience when selecting and eating from a food assortment.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• Feel happy after eating from it.
• Feel enjoyable because of the wide variety.
• Feel fun as I ate it.
• Feel excited as I ate it.
• Feel positive as I ate it.
• Feel enjoyable as I ate it.
• Feel satisfied as I ate it.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Kahn and Wansink (2004); developed for Study 5. Alpha .92. Items are phrased as anticipated states ('Feel happy after eating from it'), suggesting a predicted rather than experienced emotion.

Recommended companion scales

Citation

Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.

Keywords