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Service Rep Extra-Role Behaviour

SEREXTRCustomer evaluation of a service representative's discretionary effort beyond role expectations
5 items 2003 α .86 Free Maxham, J. G., & Netemeyer, R. G.

What it measures

Five items assess the degree to which a service representative went beyond their formal role requirements to resolve a customer's problem in a specific service encounter.

Citation

Maxham, J. G., & Netemeyer, R. G. (2003). Firms reap what they sow: The effects of shared values and perceived organizational justice on customers' evaluations of complaint handling. Journal of Marketing, 67(1), 46–62.

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