PSYCHOMETRICSCALES.COM

Calculative Company Commitment (Gustafsson)

CCCGCustomer commitment based on economic benefits and switching costs of a company relationship
3 items 2005 α AVE = 0.63 Free Gustafsson, A., Johnson, M. D., & Roos, I.

What it measures

Three items measure the calculative dimension of customer commitment, capturing economic payoffs, financial loss from leaving, and locational advantages of the current provider.

Citation

Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69(4), 210–218.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales