Measures the cognitive dimension of customer-company identification, focusing on the degree to which a customer consciously categorises themselves as connected to a company and perceives conceptual overlap between their personal identity and the organisation's identity. Distinguishes between self-categorisation and identity merger as mechanisms of cognitive identification. Validated alongside the companion affective identification scale with discriminant validity confirmed via CFA; AVE = .79. Developed from Johnson, Morgeson, and Hekman's (2012) dual-dimension identification framework.
Wolter, J.S., & Cronin, J.J. (2016). Re-conceptualizing cognitive and affective customer–company identification: The role of self-motives and different customer-based outcomes. Journal of the Academy of Marketing Science, 44(3), 397–413.
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