Competitor-Related Responsiveness Scale

What it measures

Parallel form of CRR (1850) measuring the extent to which an organisation responds quickly to competitor-related changes. Items cover rapidity of response to important competitor developments, speed of implementing planned competitor activities, agility in adjusting underperforming competitor-related activities, and responsiveness to fundamental competitive changes. Competitor-related responsiveness was more strongly driven by the cognitive than the affective organisational system.

Representative items

• We respond rapidly if something important happens with regard to our competitors.
• We quickly implement our planned activities with regard to competitors.
• We quickly react to fundamental changes with regard to our competitors.

Citation

Homburg, C., Grozdanovic, M., & Klarmann, M. (2007). Responsiveness to customers and competitors: The role of affective and cognitive organizational systems. Journal of Marketing, 71(3), 18–38.