A multiple-item Likert-type scale designed to measure the degree to which a consumer believes that a brand is a symbol of the person he/she wants to be.
Swaminathan, Vanitha, Karen M. Stilley, and Rohini Ahluwalia (2009), “When Brand Personality Matters: The Moderating Role of Attachment Styles,” Journal of Consumer Research, 35 (6), 985-1002.
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