Consumer-Brand Personal Identification

Name: Consumer-Brand Personal Identification
Creator: Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Sense of Belonging and Personal Meaning Attached to a Brand

5 items 2022 α 0.97 Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures how strongly a consumer identifies with a brand, feeling that it belongs to who they are and carries deep personal meaning. Bartsch, Zeugner-Roth, and Katsikeas (2022) used an established brand identification measure to help validate their consumer authenticity seeking (CAS) framework.

Representative items

I feel a strong sense of belonging to ___.
___ is like a part of me.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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