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Consumer Empowerment by Firm

CEFDegree to which a company makes a consumer feel that they have influence over the firm
3 items 2019 α .96–.97 Free Paharia, N., & Swaminathan, V.

What it measures

Three items capture the extent to which a consumer feels that a particular company gives them a sense of agency and influence. Adapted from a six-item empowerment scale, it was used across three studies examining how power-distance beliefs shape responses to user-designed products.

Citation

Paharia, N., & Swaminathan, V. (2019). Who is wary of user design? The role of power-distance beliefs in preference for user-designed products. Journal of Marketing, 83(3), 91–107.

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