A three-item scale measuring the degree of irritation a consumer experiences from the frequency of commercial email messages sent by a specific organisation. Items tap perceptions of excessive email volume, feeling inundated, and general annoyance with the organisation's emailing behaviour. The scale targets the frequency dimension of email advertising irritation specifically — the feeling that an organisation contacts too often — rather than dissatisfaction with email content or overall brand attitude.
Likert (format not specified)
Full scale items shown. Always cite the original source when using this scale in research.
FILL-IN-THE-BLANK FORMAT: The blank in each item should be replaced with the name of the focal company or organisation. Single reliability estimate: α = .82 — Micheaux (2011). VALIDITY: Three items loaded on a single factor; AVE = .61. NOTE: The term 'e-mails' can be replaced with another contact channel (e.g., 'SMS messages', 'notifications') to adapt the scale for other high-frequency digital communication formats — though revalidation is recommended for any channel substitution. Response format not fully specified in the original; researchers should report the scale used. Scale was developed from an initial pool of 11 items; only three were retained after psychometric screening.
Micheaux, Andrea L. (2011). Managing e-mail advertising frequency from the consumer perspective. Journal of Advertising, 40(4), 45–65.
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