Credibility (Trustworthiness) — Newell & Goldsmith

What it measures

Four items measure the degree to which an organisation is perceived as honest and trustworthy in the claims it makes.

Response format

Response format not stated; Likert-type

Scale items

• I trust __________.
• __________ makes truthful claims.
• __________ is honest.
• I do not believe what __________ tells me. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Developed by Newell and Goldsmith (2001); alpha .80 (Sinclair and Irani 2005). Designed as one of two subscales of corporate credibility alongside expertise. Item 4 is reverse-scored. Blanks should be replaced with the company or organisation name.

Recommended companion scales

Citation

Newell, S. J., & Goldsmith, R. E. (2001). The development of a scale to measure perceived corporate credibility. Journal of Business Research, 52(3), 235–247.

Keywords