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Credibility (Trustworthiness) — Newell & Goldsmith

CREDNGSPerceived trustworthiness and honesty of a company or advertiser
4 items 2001 α .80 Free Newell, S. J., & Goldsmith, R. E.

What it measures

Four items measure the degree to which an organisation is perceived as honest and trustworthy in the claims it makes.

Citation

Newell, S. J., & Goldsmith, R. E. (2001). The development of a scale to measure perceived corporate credibility. Journal of Business Research, 52(3), 235–247.

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