Credibility (Expertise)

What it measures

Four items measure the degree to which an organisation is perceived as experienced, skilled, and expert in its domain.

Response format

Response format not stated; Likert-type

Scale items

• __________ has a great amount of experience.
• __________ is skilled in what they do.
• __________ has great expertise.
• __________ does not have much experience. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Developed by Newell and Goldsmith (2001) through five studies; alpha .85 (Sinclair and Irani 2005). Item 4 is reverse-scored. Designed as one of two subscales of corporate credibility alongside trustworthiness. Blanks should be replaced with the company or organisation name.

Recommended companion scales

Citation

Newell, S. J., & Goldsmith, R. E. (2001). The development of a scale to measure perceived corporate credibility. Journal of Business Research, 52(3), 235–247.

Keywords