A multiple-item scale measuring disgust.
7-point Likert scale
Full scale items shown. Always cite the original source when using this scale in research.
Internal consistency (alpha = .81) was reported in the primary study. Formal validity assessment was not reported by the original authors.
Argo, Jennifer J., Darren W. Dahl, and Andrea C. Morales (2006), “Consumer Contamination: How Consumers React to Products Touched by Others,” Journal of Marketing, 70 (2), 81-94.
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