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Disgust

DISDisgust
5 items 2006 α .86 Free Argo, J. J., & Morales, A. C.

What it measures

A multiple-item scale measuring disgust.

Citation

Argo, Jennifer J., Darren W. Dahl, and Andrea C. Morales (2006), “Consumer Contamination: How Consumers React to Products Touched by Others,” Journal of Marketing, 70 (2), 81-94.

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