Enjoyment (Expected)

What it measures

A three-item Likert-type scale designed to measure the level of pleasure a person anticipates having with respect to some future experience.

Response format

10-point scale

Scale items

• How much do you think you will enjoy the __________? will not enjoy / will enjoy
• Please rate your feelings about the __________. dreading it / looking forward to it
• How much fun do you think the __________ will be: not at all fun / a lot of fun
• The name or brief phrase describing the focal event should be inserted in these blanks.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .92) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Miller, Elizabeth Gelfand, Barbara E. Kahn, and Mary Frances Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (5), 635-648.

Keywords