A five-item sentence-completion scale measuring the degree to which a consumer engages in perspective-taking toward a service provider — actively considering what it is like to be in the provider's position, understanding their feelings and personality, and contemplating the impact of the consumer-provider interaction on the provider's wellbeing. Items complete a stem identifying the service provider type. Developed for research on sharing economy platforms.
Costello, John P. and Rebecca Walker Reczek (2020). Providers versus platforms: Marketing communications in the sharing economy. Journal of Marketing, 84(6), 22–38.
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