Ethnocentrism (Ethnic)

What it measures

A multiple-item scale measuring ethnocentrism.

Response format

7-point Likert scale

Scale items

• A good __________ does not buy domestic products made by other people than __________.
• It is not right to purchase products made in _____ by other people than __________ because it puts
• We should purchase _____-made products manufactured by __________ instead of letting other people in
• We should buy from people other than __________ only those domestic products that we cannot obtain from

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reported alpha coefficients range from .736 to .92 across samples or studies. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Ouellet, Jean-François (2007), “Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France,” Journal of Marketing, 71 (1), 113-128.

Keywords