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Ethnocentrism (Ethnic)

ETHEthnocentrism (Ethnic)
4 items 2007 α .92 Free Ouellet, J. F.

What it measures

A multiple-item scale measuring ethnocentrism.

Citation

Ouellet, Jean-François (2007), “Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France,” Journal of Marketing, 71 (1), 113-128.

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