Gadget Loving

What it measures

A eight-item likert scale designed to measure the degree to which a consumer expresses high intrinsic motivation to adopt and use innovative, technology-based goods and services.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Despite their age, I love to play around with technological gadgets.
• Even if they aren’t the newest things on the market, learning how to operate technological products is
• Old or new, playing with technological products brings me a lot of enjoyment.
• Others may not understand it but it’s kind of a thrill to play with products that have a high-tech component.
• If I was alone for several hours I could entertain myself easily if I had lots of gadgets to play with.
• Leafing through catalogs from high-tech vendors such as Sharper Image and Dell is something I like to do.
• It is easy for me to spend a lot of time playing around with almost any kind of technological device.
• Some people find it irritating but I enjoy figuring out how to get technological goods and services to work.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Bruner II, Gordon C. and Anand Kumar (2006), "Gadget Lovers," Office of Scale Research Technical Report #0602, scaleresearch.

Keywords