Health Consciousness (Eating Behaviour)

What it measures

This scale measures how much a person thinks about their health and is prepared to do what is needed to be healthy, particularly with respect to eating. Pozharliev et al. (2023) used the scale, unadapted, in a study of consumer disgust toward insect-based food, with a sample drawn mostly (70%) from North America via MTurk.

Response format

7-point Likert (1=Strongly disagree, 4=Neutral, 7=Strongly agree)

Scale items

• I have the impression that I sacrifice a lot for my health.
• I consider myself very health conscious.
• I am prepared to leave a lot, to eat as healthy as possible.
• I think that I take health into account a lot in my life.
• I think it is important to know well how to eat healthy.
• My health is so valuable to me, that I am prepared to sacrifice many things for it.
• I have the impression that other people pay more attention to their health than I do. (r)
• I do not continually ask myself whether something is good for me. (r)
• I really don't think often about whether everything I do is healthy. (r)
• I don't want to ask myself all the time, whether the things I eat are good for me. (r)
• I often dwell on my health.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Not adapted — used verbatim from the original source. Alpha was .80 (Pozharliev et al. 2023, p. 156), meeting the site's reliability threshold exactly; validity was not discussed. Items 7 through 10 are reverse-scored. Named 'Health Consciousness' in the handbook; renamed here to avoid collision with an existing entry (ID 507, Gould 1988) describing a different, five-dimension consumer health measure.

Citation

Pozharliev, Rumen, Matteo De Angelis, Dario Rossi, Richard Bagozzi, and Cesare Amatulli (2023), "I Might Try It: Marketing Actions to Reduce Consumer Disgust Toward Insect-based Food," Journal of Retailing, 99 (1), 149-167.

Keywords