This scale measures how much respect, love, and positive regard a person holds for their own body. Naidu, Perkins, and Howlett (2023) used the established Body Appreciation Scale across all eight of their studies examining how advertising portrayals of larger-bodied women affect viewers.
5-point scale (never (1) to always (5))
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was very high across all eight studies (α = .94-.96; Naidu 2025, personal correspondence). Validity was not separately discussed by Naidu, Perkins, and Howlett (2023). Note: the items are reused verbatim from the Body Appreciation Scale-2 (BAS-2), a seminal and widely used body-image instrument developed by Tylka and Wood-Barcalow (2015) as a refinement of the original Body Appreciation Scale (Avalos, Tylka, and Wood-Barcalow 2005); reliability here reflects the focal paper's own administration. Tylka, Tracy L. and Nichole L. Wood-Barcalow (2015), "The Body Appreciation Scale-2: Item Refinement and Psychometric Evaluation," Body Image, 12 (January), 53-67, is recorded here as the original source; the developers note that permission is not required to use the scale, though they ask to be notified of its use.
Naidu, Deepika, Andrew W. Perkins, and Elizabeth Howlett (2023), "Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising," Journal of Advertising, 52 (5), 666-687.
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