Impact of Donating to the Charity

What it measures

This scale measures how much a person feels that donations to a particular charity make a long-term, lasting contribution. Waites et al. (2023) used it in Study 5 and the Study 6a pretest, adapting three items from a measure of the construct by Bullard and Penner (2017).

Response format

7-point Likert

Scale items

• making a lasting impact.
• contributing to lasting change.
• making a lasting difference.
• making a long-term impact.
• contributing to long-term change.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas were .98 (Study 5) and .95 (Study 6a pretest) (Waites et al. 2023, pp. 958, 961). Validity was not discussed per se, but the scale was used as a manipulation check in the Study 6a pretest and the manipulation was successful, offering some preliminary evidence of predictive validity. Waites et al. (2023) used the scale with respect to a charity; the phrasing appears adaptable to other causes such as political candidates, religious organizations, and educational institutions. Items follow the stem "Donating to ___ makes you feel that you are..."

Citation

Waites, Stacie, Adam Farmer, Jonathan Hasford, and Roman Welden (2023), "Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations," Journal of Marketing Research, 60 (5), 950-967.

Keywords