Eudaimonic Appreciation of the Story

What it measures

This scale measures the extent to which a person believes a particular story was moving and meaningful. Hamby, Tezer, and Escalas (2023) used it across four studies in the body of the article and an additional study in the web appendix.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The story was thought provoking.
• I was moved by the story.
• I found this story to be very meaningful.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas ranged from .88 to .92 (Hamby, Tezer, and Escalas 2023, pp. 413, 415). Validity was not discussed per se; however, since the scale was used as a manipulation check in each of the studies and those manipulations were successful, some preliminary support for the measure's predictive validity was provided. This is a companion to another scale from the same paper, Eudaimonic Symbolism of the Object.

Citation

Hamby, Anne, Ali Tezer, and Jennifer Edson Escalas (2023), "Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products," Journal of Advertising, 52 (3), 406-422.

Keywords