Measures the extent to which a person thought about the meaning, message, and overall intent of a story after reading it. Created by drawing inspiration from Graesser, Singer, and Trabasso (1994). Used in Studies 1A, 1B, and 2 in research on how story endings affect narrative persuasion. Demonstrates discriminant validity from narrative transportation (absorption in the story) across all three studies via CFA. The scale is straightforwardly adaptable to other narrative media such as films, songs, and plays.
Hamby, A., & Brinberg, D. (2016). Happily ever after: How ending valence influences narrative persuasion in cautionary stories. Journal of Advertising, 45(4), 498–508.
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