Captures a person's general evaluative response toward a logo using three bipolar adjective pairs. Items reflect the classic good–bad evaluative dimension commonly used in attitude research. Although developed for logos, the item phrasing is generic enough to apply to a range of attitude objects.
Vermeulen, I., & Beukeboom, C.J. (2016). Effects of music in advertising: Three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting. Journal of Advertising, 45(1), 53–61.
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