Measures a person's general evaluative response toward an advertising slogan using three bipolar adjective pairs. Items capture the classic good–bad evaluative dimension of attitudes. The scale shares identical item wording with the companion Logo Attitude scale from the same paper, making it usable across diverse advertising stimulus types.
Vermeulen, I., & Beukeboom, C.J. (2016). Effects of music in advertising: Three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting. Journal of Advertising, 45(1), 53–61.
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