Perceived Slogan Relevance Scale

What it measures

Measures the degree to which a specific slogan or advertising headline is perceived as personally meaningful, relevant, and important to the respondent. Captures individual-level resonance with a particular marketing message, reflecting the extent to which the message connects with the person's own values, interests, or circumstances.

Representative items

• This slogan was meaningful to me.
• This slogan is important to me.

Citation

Cian, L., Krishna, A., & Schwarz, N. (2015). Positioning rationality and emotion: Rationality is up and emotion is down. Journal of Consumer Research, 42(4), 632-651.