Luxury Value Perception Scale

What it measures

Measures consumer perceptions of luxury value across four dimensions: financial (price, resale value), functional (quality, uniqueness, usability), individual (hedonism, materialism, self-identity), and social (conspicuousness, prestige, social influence). Widely used to segment luxury consumers and explain premium willingness to pay across luxury categories.

Response format

Likert (1–7, strongly disagree to strongly agree)

Scale items

Financial Value — price, resale value, and investment worth (Likert 1–7, strongly disagree to strongly agree)

• Luxury products are always of the finest quality in their category.
• Luxury products keep their value over time.
• Luxury products are valuable collectibles.
• The high price of luxury products reflects their inherent value.
• Luxury products are a good financial investment.
• Luxury products are worth the high price.
• I can resell luxury products at a good price.

Functional Value — usability, quality, and uniqueness of the product

• Luxury products are uniquely designed.
• Luxury products use the finest materials.
• Luxury products have an excellent finish and attention to detail.
• Luxury products have unique, hard-to-find characteristics.
• Luxury products always deliver superior performance.
• Luxury products have outstanding product features.
• Luxury products last for a very long time.

Individual Value — personal and hedonic utility

• Owning luxury products gives me pleasure.
• Owning luxury products makes me feel good.
• Owning luxury products makes my life more enjoyable.
• I reward myself with luxury items.
• Luxury products are an expression of my personality.
• Owning luxury products expresses who I am.
• Luxury products are an important part of my self-image.

Social Value — conspicuousness and status signalling

• Owning luxury products improves my image in the eyes of others.
• Owning luxury products makes a good impression on other people.
• Owning luxury products signals my social standing.
• Owning luxury products shows others what I have achieved.
• Owning luxury products helps me fit in with the groups I want to belong to.
• I own luxury products to impress others.
• Owning luxury products signals to others that I am successful.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Four subscale scores. Widely used in luxury marketing research to understand motivational heterogeneity — consumers differ substantially in which value dimension drives their luxury consumption. The Social Value dimension predicts conspicuous display; the Individual Value dimension predicts self-reward purchasing.

Recommended companion scales

Citation

Wiedmann, K.P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.

Keywords