Luxury Value Perception Scale

What it measures

Measures consumer perceptions of luxury value across four dimensions: financial (price, resale value), functional (quality, uniqueness, usability), individual (hedonism, materialism, self-identity), and social (conspicuousness, prestige, social influence). Widely used to segment luxury consumers and explain premium willingness to pay across luxury categories.

Representative items

• A luxury product is worth its high price. (Financial Value)
• Luxury products are of superior quality. (Functional Value)
• Luxury products are unique and exclusive. (Functional Value)
• Owning a luxury product makes me feel good about myself. (Individual Value)
• Luxury products reflect social status. (Social Value)

Citation

Wiedmann, K.P., Hennigs, N., & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.