Ten items measure the strength of nostalgic affect triggered by an advertisement, covering memories of the past, fond recollections, thoughts of younger years, and a sense of the 'good old days'. Originally developed to study nostalgic advertising effects.
Muehling, D. D., & Sprott, D. E. (2004). The power of reflection: An empirical examination of nostalgia advertising effects. Journal of Advertising, 33(3), 25–35.
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