Perceived Self-Reliance Aid

Attitude Toward Self-Reliance Aid
3 items 2023 α 0.85-0.95 Free Waites, S., Farmer, A., Hasford, J., & Welden, R.

What it measures

This scale measures how much a donor believes a charity's aid is designed to help recipients become self-sufficient rather than simply dependent on assistance. Waites and colleagues (2023) appear to have created the measure across a large series of studies on charitable donation appeals.

Response format

7-point scale (strongly disagree (1) to strongly agree (7))

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability ranged from good to excellent across nine studies and pretests (α = .85 to .95; Waites et al. 2023, pp. 953, 958). Formal validity testing was not reported, but the scale's use as a manipulation check across most studies, with successful manipulations, offers preliminary evidence of predictive validity.

Citation

Waites, Stacie, Adam Farmer, Jonathan Hasford, and Roman Welden (2023), "Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations," Journal of Marketing Research, 60 (5), 950–967.

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Keywords

#donationbehavior#charitablegiving#nonprofitmarketing#self-reliance

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